2. Who started it and who runs it?
- It was founded Lee Daniel and Richard Linklater in 1985, and it is now run by Mike Blizzard
3. What is the mission of the festival/conference? (copy and paste the first paragraph)
in describing what they program (mode, categories within mode, niche, Political? Global? Local?
Gender? Sexuality? Race? Any themes that you see? etc…)
- Just browsing the very extensive schedule, their mission is dead-on; not only do they show films that people otherwise couldn't see, they have lots of events where the point is education (like the "In-Progress" showings to help filmmaker develop the film more, it seems). There's a very, very wide array of things being shown, along with classes.
5. Where is the event?
Austin, Texas
6. When is the event? (Give dates from last year if not current)
It's a year-round type of affair
7. How do you submit? Snail mail, online, withoutabox, through their site, etc…
- You can snail mail, send Vimeo link, or email them about submissions.
9. How much does it cost to enter?
- Once again, it's strange; it costs 65 dollars to submit a narrative-in-progress, at least, but that's only if you're not a member of the AFS. Otherwise, finding information about submission is difficult. It seems they bring people in more than people actually submit things
12. What formats do they except for jurying? DVD, Vimeo, Flash drives?
- DVD, Vimeo
14. How many films screened at the festival last year?
- Well, there's an event almost every single day, but not all of them are films - they have presentations, community building exercises, classes, etc
15. How long is a typical shorts block or paper presentation block at their event?
- They don't really show shorts, but the presentations run at about 90-120 minutes.
16. How many films or papers do they program per block?
- Only one, they don't do shorts blocks and stuff primarily
17. How do people register to attend? Is there a cost to attend as a guest?
- You can buy tickets online for each event, which has varying costs, or you can join their Society and pay a certain amount each year and go to lots of shows for free
18. Look at sponsorship page and see what businesses. Grants and private entities give money to the
event. Figure out how many of each kind and note any leads that might be useful to us.
- Their biggest sponsors are companies from Austin - actually, most of their sponsors are from Austin. They're a very locally-based group, with a lot of pride in their town, judging by their website
19. What are their sponsorship levels and incentives for each level?
- Yes - they have Watch, Make, Love, Premiere, Enthusiast, Aficionado, Patron, Benefactor, and Legacy.
Each one gets you more free films to watch, tickets for red carpet events, and eventually private screenings
- If you do the Make level of sponsorship (a level designated for filmmakers), you get the ability to file for a grant through the society to help you fund film work that you're trying to do, which is amazing, along with Networking Mixers to help you meet other filmmakers in the area
20. Did they have a kickstarter or indiegogo? What incentives did they have for each level of donor?
- They're too rich for that sort of thing
21. What kind of non-traditional film/video events have they had before? Things like Installations,
'Visual Soundwalls,' VJing etc.
- They have classes and in-progress viewings
- ALSO they hold the Texas Film Awards at the Austin Film Society - an Awards ceremony that celebrates the filmmakers of the Texas community. It's main purpose, besides awards, is to raise money for the Society and thus add more programs to help up-and-coming filmmakers and the film community at large. They seriously have a strong sense of community there.
22. Are there ways in which they have expanded the typical film screening event? How have they
branched out from sitting in a dark room in front of a screen?
- There seems to be a strong emphasis on community-building, so the events seem to have strong focuses on the Q&A's after - but I'm not sure how they've branched out
23. Is the layout easy to navigate? What makes it easy?
- It's easy if you're trying to go to events because of how the tabs are divided, but I had a tough time finding all the historical information that I needed
24. Is the layout difficult to navigate? What makes it difficult?
- There's too many tabs! There's a lot of simplification that I think could happen.
25. Can you find the information you are looking for on the homepage or via a link on the homepage?
- Not all of it.
26. Aesthetically, what catches your eye? What's cool about it?
- Their color scheme is really, really nice - I'm a huge fan of simplicity
27. Aesthetically, what doesn't fit in? What makes it look bad?
- The font is too small and the calendar looks bad
28. Should there be more information? Is the page too bare?
- There's too much information bombarding you from everywhere - it makes me unsure of what tab to click on
29. Should there be less information? Is the page too busy?
- It's too busy
30. What would you do differently if you were to redesign this website?
- Condense everything!
31. What would you keep the same if you were to redesign this website?
- The color scheme
- It was founded Lee Daniel and Richard Linklater in 1985, and it is now run by Mike Blizzard
3. What is the mission of the festival/conference? (copy and paste the first paragraph)
- The Austin Film Society is a non-profit organization that empowers our community to make, watch and love film and creative media by:
4. How does this compare with their actual programming choices from the past two years? Be specific
- Showing great films and premieres
- Managing a 100,000 square foot film production facility in central Austin
- Awarding grants and supporting filmmakers
- Teaching kids & adults about filmmaking
- Presenting the annual Texas Film Hall of Fame awards to raise funds for all the above
in describing what they program (mode, categories within mode, niche, Political? Global? Local?
Gender? Sexuality? Race? Any themes that you see? etc…)
- Just browsing the very extensive schedule, their mission is dead-on; not only do they show films that people otherwise couldn't see, they have lots of events where the point is education (like the "In-Progress" showings to help filmmaker develop the film more, it seems). There's a very, very wide array of things being shown, along with classes.
5. Where is the event?
Austin, Texas
6. When is the event? (Give dates from last year if not current)
It's a year-round type of affair
7. How do you submit? Snail mail, online, withoutabox, through their site, etc…
- You can snail mail, send Vimeo link, or email them about submissions.
9. How much does it cost to enter?
- Once again, it's strange; it costs 65 dollars to submit a narrative-in-progress, at least, but that's only if you're not a member of the AFS. Otherwise, finding information about submission is difficult. It seems they bring people in more than people actually submit things
12. What formats do they except for jurying? DVD, Vimeo, Flash drives?
- DVD, Vimeo
14. How many films screened at the festival last year?
- Well, there's an event almost every single day, but not all of them are films - they have presentations, community building exercises, classes, etc
15. How long is a typical shorts block or paper presentation block at their event?
- They don't really show shorts, but the presentations run at about 90-120 minutes.
16. How many films or papers do they program per block?
- Only one, they don't do shorts blocks and stuff primarily
17. How do people register to attend? Is there a cost to attend as a guest?
- You can buy tickets online for each event, which has varying costs, or you can join their Society and pay a certain amount each year and go to lots of shows for free
18. Look at sponsorship page and see what businesses. Grants and private entities give money to the
event. Figure out how many of each kind and note any leads that might be useful to us.
- Their biggest sponsors are companies from Austin - actually, most of their sponsors are from Austin. They're a very locally-based group, with a lot of pride in their town, judging by their website
19. What are their sponsorship levels and incentives for each level?
- Yes - they have Watch, Make, Love, Premiere, Enthusiast, Aficionado, Patron, Benefactor, and Legacy.
Each one gets you more free films to watch, tickets for red carpet events, and eventually private screenings
- If you do the Make level of sponsorship (a level designated for filmmakers), you get the ability to file for a grant through the society to help you fund film work that you're trying to do, which is amazing, along with Networking Mixers to help you meet other filmmakers in the area
20. Did they have a kickstarter or indiegogo? What incentives did they have for each level of donor?
- They're too rich for that sort of thing
21. What kind of non-traditional film/video events have they had before? Things like Installations,
'Visual Soundwalls,' VJing etc.
- They have classes and in-progress viewings
- ALSO they hold the Texas Film Awards at the Austin Film Society - an Awards ceremony that celebrates the filmmakers of the Texas community. It's main purpose, besides awards, is to raise money for the Society and thus add more programs to help up-and-coming filmmakers and the film community at large. They seriously have a strong sense of community there.
22. Are there ways in which they have expanded the typical film screening event? How have they
branched out from sitting in a dark room in front of a screen?
- There seems to be a strong emphasis on community-building, so the events seem to have strong focuses on the Q&A's after - but I'm not sure how they've branched out
23. Is the layout easy to navigate? What makes it easy?
- It's easy if you're trying to go to events because of how the tabs are divided, but I had a tough time finding all the historical information that I needed
24. Is the layout difficult to navigate? What makes it difficult?
- There's too many tabs! There's a lot of simplification that I think could happen.
25. Can you find the information you are looking for on the homepage or via a link on the homepage?
- Not all of it.
26. Aesthetically, what catches your eye? What's cool about it?
- Their color scheme is really, really nice - I'm a huge fan of simplicity
27. Aesthetically, what doesn't fit in? What makes it look bad?
- The font is too small and the calendar looks bad
28. Should there be more information? Is the page too bare?
- There's too much information bombarding you from everywhere - it makes me unsure of what tab to click on
29. Should there be less information? Is the page too busy?
- It's too busy
30. What would you do differently if you were to redesign this website?
- Condense everything!
31. What would you keep the same if you were to redesign this website?
- The color scheme
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